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Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.
- Sales Rank: #1736200 in eBooks
- Published on: 2010-04-07
- Released on: 2010-04-07
- Format: Kindle eBook
Review
"Earth, Inc. shows, in a very enlightening yet practical way, how companies can create real and lasting value by working toward a sustainable destination that is informed by the existing laws of our biosphere. In doing so, Dr. Unruh has managed to write a very valuable book that is an essential addition to the sustainability practitioner’s toolbox." - Bill Morrissey, VP, Environmental Sustainability, The Clorox Company
"Earth, Inc. provides counterintuitive management lessons and a practical blueprint to address sustainability. It will also help you build credibility for your sustainability investments." - Ryan Schuchard, Manager, Environmental Research & Innovation, BSR
"Gregory Unruh's "biosphere rules", his notion of a "value cycle" and his prescription of embeddedness will change the way we think of sustainability in business. Building a sustainable global economy is one of the most crucial challenges of our time and the answers, as it turns out, were staring us in the face." - Angel Cabrera, President, Thunderbird School of Global Management
About the Author
Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Most important sustainable-business book I've read in years
By Asheen Phansey
As a sustainability professional I'm usually a bit skeptical about sustainability books, so I was pleasantly surprised as I tore through Earth, Inc.
Greg Unruh takes the field forward from the seminal works that came before and delivers on his promise of providing a how-to manual to environmental sustainability. Most powerful are the numerous case studies, many of which are from personal correspondence with the professionals involved, from which Unruh has tested and refined his framework. Even when Unruh revisits standard cases, he updates the old wisdom with a new and honest look.
I teach sustainable business courses as an adjunct professor at a leading business school, and after searching for three years for a book to assign my MBA students, I've chosen Earth, Inc. Unruh lays bare the secrets to sustainable innovation in clear language that any businessperson can appreciate. If you're thinking of getting into the sustainability field or just cashing in on this new innovation best-practice, Earth, Inc. is your bible. You'll emerge from its pages feeling proud of your commitment, confident in your next steps, and even optimistic for the future of humanity.
Update: my students this semester found it quite useful, and a good read.
1 of 1 people found the following review helpful.
A choice pick and solidly recommended read that shouldn't be missed for any environmentally conscious business leader
By Midwest Book Review
The financial gravy train will meet the end of the line eventually; it's just a matter of when. "Earth, Inc.: Using Nature's Rules to Build Sustainable Profits" is a guide to environmentally responsible business that works with nature to create a business that works with nature to keep both the environment and nature around them to be renewable and at a constant. Sustainability is the message and Gregory Unruh plays it well. "Earth, Inc." is a choice pick and solidly recommended read that shouldn't be missed for any environmentally conscious business leader.
1 of 1 people found the following review helpful.
Perfect rebuttal for those who argue that going green is expensive
By S. Novick
Unruh asserts that it isn't only possible make the switch to sustainability, that it's cost-effective too. He is an advocate for a basic cradle-to-grave method of manufacturing, which takes into account the entire life cycle of the product before it is made. A lot of examples here of companies who have adopted this philosophy, with huge cost savings. I would recommend this to entrepreneurs or business owners who have considered more renewable and eco-friendly practices but who haven't implemented them yet.
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